I received an invite to join Pampers when they went through to the Charlotte Maxeke Johannesburg Hospital to start their donation of Premmie nappies for the NICU wards at government hospitals. Unfortunately I wasn’t able to attend it so I cant tell you about it first hand, so I am relying on the media release about what they doing as well as some photos that were taken on the day.
I helped out at the hospitals during the public servants strike a few years ago, and I have seen how tiny these babies are. These nappies are such a huge gesture to the hospitals. Hopefully I will be able to join Pampers when they go through to Bara. As soon as I know the details, I will let you know.
“Pampers Celebrate the Introduction of Size 0 by Donating Over 30 000 Nappies to Government Hospitals
Every parent’s hope is that their child will be born to term and be completely healthy; however, this doesn’t always occur. Having a premature baby can be an extremely traumatic and stressful period for parents. Leading nappy brand Pampers®, understands all too well that coping and caring for a preterm baby’s unique physical, emotional, and educational needs, can be challenging.
Every year, an estimated 15 million babies are born preterm globally (before 37 completed weeks of gestation), and this number is rising. Last year (2012) in South Africa alone, there were a recorded 84,000 preterm births. Another way that preterm births are sometimes classified is in relation to birth weight (under 2 kg), and not the number of pregnancy weeks completed. Using the broader classification, this number could be even higher.
It is for this reason that Pampers® is proud to introduce size 0 nappies, new to the Pampers Premium Care range. It was specially designed for babies born too soon or too small. Moms of premature babies can now rest easy and be ensured of 5 star skin protection, from the moment her delicate baby enters the world, even if earlier than first planned.
To celebrate the introduction of size 0 nappies Pampers will be donating over 30 000 nappies to the Neonatal Intensive Care Units (NICU) of Charlotte Maxeke Johannesburg Academic Hospital, Rahima Moosa Mother & Child Hospital, Chris Hani Baragwanath Hospital and Kalafong Hospital.
“Life as a new parent can be overwhelming, even more so when your precious bundle of joy has arrived a little earlier than expected. With this donation of new size 0 nappies to the NICUs, moms and dads now have one less worry, and can be assured that their tiny legacy is being treated to the ultimate in five star skin care protection, explains Jeanne du Plessis, brand communications manager for Pampers.”
Many premature babies spend days and months after delivery, in a neonatal intensive care unit. At this early stage, a nappy is usually the only item that has constant contact with a baby’s skin. With this primary need taken care of, parents can concentrate on enjoying every treasured milestone that is attained, while their baby is able to safely and comfortably experience the full wonder of the world around them.
Pampers® Premium Care product range can be found on-shelf in leading supermarkets and pharmacies, nationwide. For further information or to share in your experiences please visit http://www.pampers.co.za or the Pampers Facebook page at http://www.facebook.com/PampersSA.”